Beginning in South Africa and culminating in Ethiopia, the 66 day Living Traditions expedition touched the lives of over 30 000 people, through Africa.
This humanitarian expedition saw the legendary explorer, his son and support crew from the Kingsley Holgate Foundation on a humanitarian adventure through Africa. The aim of the expedition was to positively affect change in the lives of as many people as possible, as part of Land Rover’s Hope Crosses Any Terrain Campaign.
The journey was undertaken in one very capable and durable Land Rover Defender, two Discoverys, land yachts and mountain bikes.
The Land Rovers were packed with anti-malaria mosquito nets, LifeStraws and reading glasses, which were distributed to the most needy communities, individuals and villages along the way. The crew also taught 10 000 children about the importance of elephant conservation, as part of an initiative to save elephants from poaching.
Land Rover’s Hope Crosses Any Terrain programme intends to create opportunities for 10-million lives by 2020. Kingsley Holgate’s expeditions are an important part of this initiative.
With Land Rover’s assistance, Kingsley Holgate and his team, distributed 10 320 insectiside-treated anti-malaria mosquito nets to rural villagers - specifically mothers of children under the age of five. Young children are most susceptible to the dangers of malaria, and one net can provide protection for up to three small children.
Furthermore, through the Rite to Sight project, 5 247 villagers now have a brand-new view of the world. The project ensures that the ability to read is never hindered by poor eyesight. Its solution is to provide reading glasses to those requiring them.
If that’s not enough, nomadic livestock herders in Northern Kenya and Ethiopia’s South Omo now have full access to purified drinking water, thanks to the distribution of water-purifying LifeStraws. One device purifies up to 1 000 litres of water - enough to remain hydrated for a year.
“Exploring and seeing the lesser-known parts and people of Africa is what every Land Rover owner dreams of” said Richard Gouverneur, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa. “Kingsley and his team bravely set out to visit these beautiful regions and chronicle the traditions of those inhabiting them. Not only that, they also set out to improve lives and provide aid.”
On behalf of all of us at Land Rover Durban, we’d like to thank Kingsley Holgate and his team for their passion, bravery and kind hearts.